Profile of Patricia Afonso

Patricia Afonso Consultant in Digital Marketing & Brand Development
12 years experience 0 projects worked UK
£0 earned
ContentMarketingPRSocialSpecial Projects

Freelance digital marketing and brand strategist with over 12 years’ experience helping brands and businesses in their growth.

Enthusiastic, globally-minded creative thinker with a passion for fostering strategic business relationships and collaborative commercial partnerships.

Award-winning expertise in social media and branded content, having delivered standout communication strategies & innovative activations driving measurable results on a local and global scale for brands such as Diageo, Pernod Ricard, Samsung, Microsoft and Adidas originals amongst others.

Strong track record in sales & business development, most recently at BuzzFeed, Last.fm and Protein London. Expertise in building and delivering impactful commercial strategies & GTM plans. Agility in identifying, prospecting and pitching to retain and win new business opportunities.

Experience in training and mentoring teams and in expanding digital knowledge at senior level through thought-leadership and actionable insights. 

Keen interest in technology and innovation disrupting industries and old paradigms. Other passions include travel and culture, wellness, food & drinks.

Work History (0)

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Work Experiences

  • International Account Executive

    Ebiquity Consulting

    December 2005 - May 2007

    Consultant for global brands advising international cross-media campaigns.

    Key clients: Samsung, Sony Ericsson, United International Pictures & AmEx.

  • Last.fm

    Senior Sales/Account Manager

    May 2010 - May 2010

    Key Clients: Diageo, AB InBev, Samsung, BlackBerry, HTC, Nokia, Sony & Apple

  • Client Director

    Last.fm

    May 2012 - February 2013

    Lead commercial relationships and client servicing with key advertisers and their media agencies, selling last.fm’s portfolio of display, tech, data and content solutions.

    Created and lead key client pitches working with product & operations heads to develop sales products, innovative solutions and strong on-brief results.

    Part of the commercial leadership team, devising and rolling out GTM & product strategies.

    Clients: Diageo, AB InBev, Samsung, BlackBerry, HTC, Nokia, Sony, Apple.

  • Head of Sales & Brand Partnerships

    Protein London

    February 2013 - February 2015

    Lead key existing and prospect client relationships, seeking repeated and new business from brands and their agencies, while managing a sales team.

    Cross-sold integrated insight, strategic and creative communications solutions offered by Protein Agency, alongside Protein’s global community of publishers, bloggers and influencers allowing brands to connect with audiences.

    Created new revenue streams and wins with a new positioning and GTM strategy for Protein Promotions (digital PR, native, social media offering).

    Responsible for Adidas originals’ global social media strategies & executions for new product launches, working directly with their social & marketing leads.

    Successfully launched Microsoft Surface 2 in the UK amongst SMEs, achieving credible positive online conversation through 360 partnership.

    Recruited, trained and managed a team of 4 sales managers.

    Clients: Diageo, Heineken, AirBnB, adidas, Nike, ASOS, Microsoft, Samsung.

  • Sales Director

    BuzzFeed

    February 2015 - February 2017

    Key Clients: Diageo, Mondelez, British Airways, Visit Britain & Alzheimer\’s Society

    2015 Media Week Awards – Media Idea (under £250K), Won (Silver)
    2015 Media Week Awards – Media Creativity, Nominated

  • Brand Strategy Director

    BuzzFeed

    February 2017 - January 2018

    Promoted to Brand Strategy Director to lead top global clients and solve their specific business challenges through bespoke creative and distribution strategies across social media.

    Advised senior client stakeholders by providing thought-leadership and actionable insights, identifying emerging opportunities for growth.

    Ensured opportunities and solutions were fully explored and integrated from initial brief and strategy to activation and post-campaign review to maximise ROI.

    Managed & trained a team of 2 new brand strategy managers, overseeing the development of their social media and sales expertise for on-target revenue delivery.

    Clients: Amazon, Diageo, Pernod Ricard, Mondelez, BA, Visit Britain.

    2017 Media Week Awards – Finalist (Tasty)

  • Digital Marketing & Brand Strategist

    Afonso Consulting

    November 2018 - Now